Keywords For SEO | Relevant, Specific Keywords

Posted on 12. Jun, 2011 by in SEO Strategies

Keywords are single words or phrases that actually describe the theme of your published content and help to increase SEO. Whether it’s an article of some sort, a blog post or video, using relevant, specific keywords in your content plays a major role in the way web search engines decide how to categorize your website.

By focusing on keywords and keyword phrases, spiders and crawlers pick up on the topic of your content. The whole point is to have your content found in the huge sea of text that comprises the internet.

 

Search engines are all about relevancy. Using keywords for search engine optimization in every article you write and publish online and in every post you add to your blog is very important. The more relevant and specific your keywords are to the site you are using them on, the better rankings you will get. So, if you’re trying to get ranked high in Google and other search engines, you must know how to apply keywords and know which ones are the most relevant for your niche.

The Google Adwords Keyword Tool will help you with this. As well as being an important tool for researching words for your website, it gives you results for the number of searches a keyword is receiving and other keywords similar to the one you are searching.

Keywords help a bot determine what your page is about and rankings depend on credibility established by incoming links from credible sites and meta description. However, the best Search Engine Optimization happens on the back end of a site.

People around the world are searching the internet constantly. They search day and night by typing specific words into a search engine like Google. Using relevant keywords in your content will help them find your website first instead of someone else’s.

Be a “detective” searching for the most relevant words, phrases and buzz words to add value to your your articles.
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Always leave apparent clues that search engines notice when looking for content similar to yours. Think of the spiders and crawlers as the detectives, the Sherlock Holmes’ looking for keywords, which are the clues.

With images, video and audio content use keywords in the tags, descriptions and titles to attract visitors. When a search engine spider scans the internet to find new web content, all new pages and posts are indexed from keywords in the text, titles and tags.

Write for readability and to hold the reader’s attention. Try writing your content first then go back and refine your keywords. Allow your writing to flow naturally and take care not to chop it up with over used keywords just for SEO purposes; instead, craft your sentences creatively so people will stay, not be bored, and keep on reading.

Using the free Google Keyword Tool, assess how popular your keywords are. Discover how many times internet users search the web using specific words then select the popular words that are specifically related to the topic you are writing about and include them in your content.

Leave a trail of clues for the web crawlers and spiders by keeping your content keyword rich but avoid overusage; you don’t want to be dull and boring nor penalized for ‘keyword stuffing’.

Wishing You Every Success Always,
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56 Responses to “Keywords For SEO | Relevant, Specific Keywords”

  1. Dewane Mutunga

    06. Aug, 2011

    There are few tools out there that are good for helping you choose quality keywords. It’s somewhat of an art to finding the right keywords and ranking for them. Nonetheless, having a short list of keywords to list for is a must.

  2. William Earl Amis Jr III

    14. Jul, 2011

    Loren, this is a fantastic way of explaining in the most simple terms. The key word importance and proper non-over kill.

    You have shared value with this topic. So, many times people ask information on this very subject. It get’s to the point that, this is all anyone is paying attention to. Getting notice by utilizing key words, on post and in articles.

    Placing your article or post first. Then seeing to add key words, is the best advice I have heard in a very long time. I do not worry about such things as key words.

    There are ways to place your article and address to all locations within the internet. The best is word of mouth. helping more people each day travels fast. Generates more traffic with people hungry for your content.

    I believe giving usable information to our readers, is the first priority for me. Others come based on the years of me making ethical decisions, in supporting the masses.

    Loren, your a great detailed mentor and leader in our industry. I learned so much reading all your post. This is powerful, yet simple information. The way you explain usage is going to help allot of people. This site is awesome, and I can see allot more people being made aware of this location.

    Thanks for all you do in supporting your readers and I. Looking forward in my next visit.

  3. John Gaydon`

    05. Jul, 2011

    Another great article, Loren. Having the right keywords in your posts does get you more targeted traffic.

    One trick I use to optimize posts is http://articlejockey.com It is free and helps you get the right mix of keywords in an article.

    I agree with you that you write for good content and then keyword optimize, and articlejockey makes this a simple task.

    My only complaint is that you give away too much good stuff for free!!

  4. Carla McNeil, Social Media Speaker and Mentor

    23. Jun, 2011

    Yes I too didn’t pay attention to keywords in the beginning Terry. You are right Loren they are so important. Not only do we need to make things easy for people but also the bots and spiders! :-)

  5. Dereck

    31. May, 2011

    Hey Loren,

    Awesome posting and thanks for hitting on a great topic.

    besides using the google key word tool, I also use google itself (for the predictive text) and also another FREE program called wordpot.

    I use these free methods on every posting I do.

    Thanks for sharing some insider secrets.

  6. Glyna Humm

    31. May, 2011

    Hi Loren – I have been using keywords in my posts for about a year and it is just now starting to show well. It really gets to be “second nature” after awhile and gets much easier. Thanks for this info!

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